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A landing page is created to sell one product or service. To increase the conversion of such a page and when launching advertising, you should distinguish your clients from all Internet users. It is for this audience that you should present information in gambler data such a way as to turn visitors into buyers.

We have previously talked about how to make a landing page using color to increase conversion . Now let's talk about the basic rules for creating a one-page site.

Creating a Landing Page Prototype
Before you start creating a landing page, you need to think through its concept. This includes not only presenting your product, but also presenting it to an interested audience.

Let's say you have an idea for a business, but you haven't started promoting it online yet. First, evaluate your competitors' websites: how they present their product, what can be improved, and how to present yours. This will give you new ideas.

But how to make a landing site layout? You have two options: contact specialists or come up with everything yourself. However, creating a site on your own has a significant disadvantage - it takes a lot of time. You will have to redraw the layout more than once and test your site to get the desired result.

The main thing is at the beginning
Place all the important information on the first screen of your landing page so that the visitor immediately understands where he came and what you offer. It is important to capture his attention and guide him through the site until he makes a purchase. If your site is well customer-oriented, the user will be able to find answers to his important questions.

Specific USP
The rules of a selling landing page clearly state that you need a specific unique selling proposition. The 4U method of creating headlines will help you with this.

Well, it is important to present all the text on the one-page site in such a way that the visitor himself wants your product and contacts you via the feedback form. Your offer should be clear and clearly formulated. In order to achieve this, many prefer to order copywriting than to figure it out themselves.

20% text to 80% images
When creating a landing page, keep in mind that people perceive images better than text. So when designing your sales page, select high-quality photos (it is recommended to take only your content) and small texts.

To improve perception, use lists, tables, infographics. Don’t be afraid to show your advantages — share this information with your potential clients in various forms.

If you want to understand this issue in more detail, read how to create content for a website .

Taking all this into account, you can create a landing page for free or use the services of a professional agency. In this case, it will be useful for you to read our article about how much a business card site should cost and why .

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